Last weekend I attended a three-day program called the Food + Enterprise summit. It’s an annual event in Brooklyn that serves to connect farmers, producers, and entrepreneurs with experts in the (figurative or literal) field who want to help fuse big-picture sustainability into food businesses. It culminated with a pitch competition—think Shark Tank, but more friendly—in which I presented my company Made by Lukas along with six other small business. I won! I probably blubbered on a little too excitedly and incoherently, but combined with all the great new colleagues and friends I made, the things I learned about food systems and sustainability, and the overwhelming good vibes throughout the weekend, it was just so damn cool.
As part of the pitch competition, I’m also launching a Barnraiser campaign in order to raise money to help Made by Lukas grow. Barnraiser is a crowdfunding platform similar to Kickstarter, but what makes it special is that they work only with food-related businesses, and in particular on “impact” ones that foster growth for a healthy world. There are a lot of amazing projects up there.
If you live outside the NYC-Metro area and haven’t yet been able to try Made by Lukas veggie burgers, the Barnraiser campaign is is your chance! I’ve got several different scales of rewards, from one veggie burger, to a three-flavor variety pack, to a “veggie burger of the month” offer, all at different price points and which will be shipped directly to you. I’m also offering signed copies of Veggie Burgers Every Which Way, the cookbook I wrote in 2010. And for big spenders in the NYC-area, you could have a catered vegetarian feast for yourself and three of your favorite people!
This time of year, I love the idea of offering something quick and indulgent to fix for yourself right when you get home from a holiday cocktail party. I only shared such a recipe one other time, and that was three years ago, but this particular scenario for cooking looms large in my mind. It comes in handy all year long.
You know how it is. You go to a party after work, have a drink or two ( . . . or three or four . . . ) while snacking on finger food that does more to stimulate hunger than satisfy it. You get home and you need sustenance. Of course, you should eat a pile of raw kale and a bowl lentils, but it’s the holidays, and you’ve got a buzz going. And really, step back and assess this situation: It would have been so much easier to just pick up a slice of pizza or some takeout, but no, you are cooking for yourself! Congratulations! You can eat whatever you want for dinner. Continue reading
I’ve never done a gift guide before, mostly because I don’t think I have terrific taste and have never thought of myself as an especially good gift giver. But this year, I’ve introduced some fun new food things into my life. And having spent much of it shilling my Made by Lukas veggie burgers, I’ve also met lots of makers of unique, terrific stuff. It made sense to take a stab at a gift guide, geared to the people in your life who like food. Below are eight of items, some whackier than others.
(And if you want to skip the gifts and just scroll down to the recipe: Just before Thanksgiving, I shared a vegetarian and gluten-free holiday main dish on Charlotte Today, the morning show down in Charlotte where some of my family lives. It aired the day before Thanksgiving, so I doubt anyone had time to whip it up for their Thanksgiving spreads. I’m including the recipe here in preparation for upcoming holiday feasts [the recipe is at the end of the post]. Here’s the video.)
Last week at R&D Foods in Prospect Heights, Brooklyn, I got a quesadilla that was just perfection. These types of assembled lunch meals can seem so simple—R&D has a creative, flavor-forward menu and is very mindful about ingredient sourcing, but the set-up is loosely based on the same model as a sandwich shop or deli, where all the sauces and fillings are prepped and pre-made, so that sandwiches only need to be assembled and heated up to order—but it’s so easy for things to go wrong.
When the ingredients are fresh, flavorful, and used in balance; when the sandwich (or in this case, quesadilla) is heated properly to create all the right crisp and gooey textures and isn’t flecked with the burnt bits of fifteen other meals that were cooked on the same sandwich press; and when it hasn’t been sitting in a paper bag for very long, so that when it’s unwrapped from the parchment and eaten out of hand on a park bench, in a patch of some of the last of the hot, early-afternoon sun for the year . . . In other words, when every little detail is exactly right, it can make a person pretty happy to be alive. Such was my Friday afternoon.
That’s right: More! Salad! I eat at least one salad a day. I love an elaborate, unusual one like Crack Salad or a Salad Treat, but most often it’s something simple, just some greens topped with whatever vegetables, nuts, and crumbles or shavings of cheese I’ve got lying around. Thus it was a pretty obvious subject when I started organizing the next issue of my digital magazine, Feast by Lukas. “Season’s Salads” has a melon salad spiked with ginger and fresh chilies, a smashed cucumber salad with a nubby sesame dressing, a pear and greens salad topped with savory granola, a torn tortilla salad with tomatoes, avocados, and a chili-lime vinaigrette, and several more.
This is the 4th issue of Feast by Lukas, which completes the first volume! It’s been so much fun and I feel like it’s starting to click. I hope you’ll check out Season’s Salads issue—the app is free to download in the iTunes store, and within it subscriptions and individual issues are available for purchase ($3.99/issue, or $13.99 for a yearly subscription). And if you’ve read it and like it (or don’t like it, that’s fine and fair), would you…. I hate asking for this, but…. give it a rating and/or review in the iTunes store?
One chance, I thought. I only get one chance to call something a “Crack Fill-In-the-Blank,” so don’t waste the opportunity. The fact is, I didn’t know what else to name this salad. It’s just a really good tumble of leftovers and odds-and-ends that I served to friends earlier this summer. “That Crack Salad” is what my friend Lesley called it when she emailed me about it a few days later about it.
But “Crack Salad” really isn’t my style. Would “Just Really Good Salad” work? Or “Delicious Chopped-ish Salad of Leftovers and Odds and Ends”? Neither of those seem to get at the scrumptious, addictive quality of this unassuming list of ingredients. Maybe I should just be very literal about it, with “Chopped Cabbage, Lentil, and Arugula Salad with Fried Shallots, Radishes, Almonds, Feta and Shallot-Oil–Dijon Vinaigrette?” No? Too long? A little unwieldy? Fine. Crack Salad it is. Continue reading